What is a Guest Post and the Benefits of Guest Posting?
Ryan Velez, Expert Content Writer @ Powerful Writing
August 27, 2018
What Is A Guest Post?
Chances are if you frequent the blog of a business or influencer, that you’re going to see, on top of the person you’re following, the occasional post or content from someone else. This is a guest post, and if you’re not working on trying to get some for your own business, you’re missing out on one of the best ways possible to expand your audience and profits, all at once. This is only the start of benefits of guest posting. Most guest posting arrangements are pretty basic. Some sites have openings for guest posts, and people can send them queries with various blog topics. If the topic is a good match, you send in a post, matching the site’s specifications. Now, you suddenly have your name and business in front of a whole new audience. This makes for a variety of different benefits.
The Top Benefits of Guest Posting

When it comes to finding benefits of guest posting, the first thing you’re likely to see right away is a boost to your profile as a content authority. Putting your name on a well-known site does a lot to improve your visibility, and shows those who go to your site that your product and business are quality. In addition, this allows you the chance to build quality traffic. Someone who visits your website from a random search may not be interested in sticking around. However, someone who accesses your site from a guest post is already interested in both you and your niche. This makes them a lot more likely to stick around on your site and make conversions. But where do you start in terms of finding appropriate sites to query? Tony Newton, CEO of Scalefluence.com, a data driven influence marketplace launching in the fall of 2018, says that you have  “three basic ways to going about doing this:

  • DIY using ‘search operators’ in Google
  • Using tools like BuzzSumo and Buzzstream
  • Using an agency.”

All have their ups and downs, but let’s say, for starters, you just want to look up appropriate sites yourself. “You need to first find highly authoritative articles on the subject. Once you start finding sites that match your vertical and linkable assets, you need to organize and make your pitch runs,” Newton explains. When you reach that point, be sure to look at our full-guide on How To Get A Guest Post Anywhere to figure out what to put in your query to make the sites interested in your content and insight.

“You need to first find highly authoritative articles on the subject. Once you start finding sites that match your vertical and linkable assets, you need to organize and make your pitch runs.”

What Is A Guest Post In SEO Terms?

There is one other benefit of a guest post that we should talk about. What you may not also realize when debating what is a guest post in SEO terms is that you have the chance to create a useful backlink to your website. Backlinks are essential in order to help you rank in Google, and are a major part of your inbound marketing. The key, though, is making sure that you are utilizing these links effectively. Generally, the site you post to will allow you to put a link to your site along with your bio, but if possible, try to ask for one in the body of the text as possible. This creates a more natural link that is more likely to actually by clicked by readers.

Want to boost your SEO ranking? We can help 🙂

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