IDEAS FOR GUEST POSTS
How to Find Great Ideas For Guest Posting Today
Ryan Velez, Expert Content Specialist @ Powerful Writing
9/20/2018

It’s difficult to compete in terms of getting your name out there with guest posting, despite the benefits and all-important backlinks that they bring.

 

Part of the issue is that you’re either pitted against tons of other names for the major publications, or shooting for smaller fare that don’t really give you the ROI you wanted. At the end of the day, though, it’s not always the name that sells the guest post, but the concept. Here’s how to find some great ideas for guest posting.

What Makes Great Ideas For Guest Posting?

A lot of the time, the process of coming up with ideas for guest posting is an internal one, using things that you’ve built up in your area of expertise to try and come up with effective content. Here are some strong ideas:

  • Answer Important Questions with Your Expertise

This is one of the easiest ways to get started, and allows you to pitch your business or services as a solution to the problem.

  • Tell A Personal Story

A guest post isn’t an autobiography, but some sites are interested in personal stories that are relevant to your area of expertise.

  • Share an Interesting Case Study

If you’ve already created a whitepaper or case study or your own, a good way to get a second use out of it is to build a guest post around it. Not everyone will read a deeper paper, but a blog post with some smaller points is great.

  • Be Controversial

There’s a reason why newspapers and publications go for the most shocking headlines. We’re naturally drawn to controversy, but if you want to talk about something in this range, be sure that you are able to supply evidence for your claims.

Sources For Great Ideas For Guest Posting

As useful as the above insight is, when it comes to finding topics that haven’t been done and redone, you need to look to the outside for ideas for guest posting as well. Brandon Andersen, Chief Strategist at Ceralytics, has both been a featured guest poster himself, and helps find opportunities for his clients. “If we’re working with a site to create a guest post, we’ll run their competitor’s top performing topics through our competitive intelligence engine to identify where the publication may have content gaps vs. its competition. Then we write content that fills those gaps. This approach makes our guest posts all the more valuable for publications.”

Naturally, everyone doesn’t have a competitive intelligence engine to work with, but you can use tools to help in this regard. For example, Ahrefs and similar keyword research tools can help you identify topics that are covered a lot versus things that aren’t. From here, you can follow Andersen’s advice, and find great ideas for guest posting to fill those gaps. Putting together ideas for guest posting is not just about showing off your expertise, but your understanding of the clients you are trying to reach. Take the time to read our guide on How To Get A Guest Post Anywhere to figure out what to put in your query to make the sites interested in your content and insight.
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