Guest blogging has quickly become a crowd favorite in the SEO and marketing world. And why shouldn’t it? Guest posting for trusted, well-known websites with large audiences can:
- build a positive reputation for you and your brand
- mark you as an expert in your field
- earn hundreds — or thousands — of new viewers interested in your content
Now, you may already be aware of guest blogging. If you want to give it a go and see what it can do for you, utilize websites like HARO and check out this helpful article for more information on how you can guest blog successfully.
You may also know how difficult it is to find truly beneficial guest blogging opportunities for your website. Plenty of websites exist, but who do you pitch guest posts to? Which websites would help your business and which ones aren’t worth your time? Let’s look at the different kinds of publications so you can determine which ones work best for you.
Niche blogs generally specialize in one subject (hence the name). They can vary in their audience size and influence, but they’re typically much smaller than your average company blog or mainstream publication. Some examples are auto enthusiast blogs, fitness blogs, travel blogs, etc. Reaching out to these publications isn’t always lucrative as they’re typically run by small teams who are already experts in their niche. If your niche is similar to that of the blog you’re pitching to, it may seem like you’re trying to poach their audience as opposed to offering a valuable contribution.
However, you might find yourself lucky. Long-running successful niche blogs with a more established audience may accept the extra content. In these cases, it can actually be best to use a more casual —albeit respectful— tone when you reach out. There’s nothing wrong with a little admiration from one enthusiast to another.
Something else to keep in mind is that guest blogging for niche blogs doesn’t always come free. A lot of smaller blogs use sponsored posts and advertisements to monetize their sites. If the site you’re pitching to doesn’t have a large budget, giving free content in exchange for a backlink to your site may not be enough. There’s a good chance they’ll treat your blog pitch like an ad and you’ll have to pay. Of course, if you put in the work, you’ll find websites you won’t have to pay into. But, this is at least a good last resort.
Today, most larger businesses have company blogs on their websites. They post a more generalized array of content than niche blogs do, so these businesses will view niche pitches like fresh ideas for their audiences. This is great news for you if you’re a smaller business looking to pitch content. Company blogs are also typically well-oiled SEO machines. Their marketing departments know just how to get their content to the top of Google’s search results.
With that said, not all company blogs are great places for guest posting. Before you pitch, review their previously published content. If everything posted is strictly company-related, there’s a good chance they won’t accept your blog idea. You’ll also want to watch out for businesses that are your direct competitors. Even if they’re willing to share web space with you, you don’t want to risk the chance of actually losing any of your clientele. Check for blogs with different contributing authors that post a variety of article topics on a daily basis – these are the blogs that’ll likely want what you have to offer.
Larger Media Publications
Major news outlets like The New York Times, The Globe and Mail, and Forbes are the most difficult publications to guest post for. But, that doesn’t mean you shouldn’t try. Bear in mind that it takes time to earn the trust of a major news publication. These outlets need to know that you’re an expert in whatever you pitch and that your content is factual and accurate, and convincing them of this doesn’t just happen with a simple email.
You have to prove that your niche is unique and interesting. What you’re pitching has to answer questions that can’t simply be found on Google. Most importantly, what you’re offering has to align with what your reporter/editor is looking for. If you’re lucky enough to post on these publications’ sites, most are gracious enough to let you put a backlink in your post or bio.
How to Find Sites That Will Accept Your Guest Posts
- Create a list of blog websites that’ll fit well within the context of your niche. If you don’t know any off the top of your head, google keywords that describe your niche. For example, if you’re looking to make a guest post about photography, some key phrases you could use are “take great pictures” or “photography tips”. If you do this for multiple keywords, you’ll filter through Google results to find great options.
- Find out if these sites accept guest posts. The easiest way to do this is to check the FAQ, About Us, or Contact pages to seek out guest post guidelines.
- Check whether the blog is worth the effort. It’s important to make sure your guest content will actually be seen by an audience. Look on a few of the site’s most recent articles. Is there a vibrant online community following the blog? Does the site’s audience share their posts on social media or are these articles met with blank comments sections? Follows can be bought, so don’t let the follow count fool you.
There’s a ton of information out there on reaching out to authority blogs for guest posts. Play around with your strategies and see what works best for you! Eventually, you’ll find a match made in heaven.