by Alexander Nicol | Nov 28, 2018 | PR
MODERN DAY PR Modern Day PR versus Traditional PR Alexander Nicol, Content Specialist @ Powerful Outreach 28 May 2017 The first public relations agency was formed in Boston, in 1900. It was called the Publicity Bureau, and it sparked a new service for businesses based...
by Alexander Nicol | Nov 26, 2018 | PR
HOW TO GET PRESS How to Get Press Coverage in 2018 Alexander Nicol, Content Specialist @ Powerful Outreach Nov 23 2018 PR is going through a transformation that is reshaping the industry and ushering in new approaches to landing press. Consider the changes in news...
by Ryan Velez | Oct 31, 2018 | PR
THOUGHT LEADERSHIP The Rise Of Thought Leadership Ryan Velez, Expert Content Specialist at Powerful Writing 10/31/18 If you blink, you may have missed the rise of thought leadership as one of the premier forms of long-form marketing, as well as how effective it’s been...
by Ryan Velez | Oct 29, 2018 | PR
THOUGHT LEADERSHIP Who Should Use Thought Leadership Ryan Velez, Expert Content Specialist at Powerful Writing 10/29/18 Thought leadership is a unique type of marketing, in that you’re not just trying to sell the values of a company or the quality of the product, but...
by Ryan Velez | Oct 26, 2018 | PR
THOUGHT LEADER SHIP The Risks of Becoming a Thought Leader Ryan Velez, Expert Content Specialist at Powerful Writing 10/26/18 Anyone in business can tell you that there’s a constant cycle of risk management that’s going on. Every decision that you make not only...
by Ryan Velez | Oct 24, 2018 | PR
THOUGHT LEADERSHIP Benefits of Thought leadership Ryan Velez, Expert Content Specialist at Powerful Writing 10/24/18 Thought leadership falls under marketing, but it’s very different than a lot of conventional marketing campaigns. For example, if you put in a web ad,...
