Modern Day PR versus Traditional PR

Modern Day PR versus Traditional PR

MODERN DAY PR Modern Day PR versus Traditional PR Alexander Nicol, Content Specialist @ Powerful Outreach 28 May 2017 The first public relations agency was formed in Boston, in 1900. It was called the Publicity Bureau, and it sparked a new service for businesses based...
How to Get Press Coverage in 2018

How to Get Press Coverage in 2018

HOW TO GET PRESS  How to Get Press Coverage in 2018 Alexander Nicol, Content Specialist @ Powerful Outreach Nov 23 2018  PR is going through a transformation that is reshaping the industry and ushering in new approaches to landing press. Consider the changes in news...
The Rise Of Thought Leadership

The Rise Of Thought Leadership

THOUGHT LEADERSHIP The Rise Of Thought Leadership Ryan Velez, Expert Content Specialist at Powerful Writing 10/31/18 If you blink, you may have missed the rise of thought leadership as one of the premier forms of long-form marketing, as well as how effective it’s been...
Who Should Use Thought Leadership

Who Should Use Thought Leadership

THOUGHT LEADERSHIP Who Should Use Thought Leadership Ryan Velez, Expert Content Specialist at Powerful Writing 10/29/18 Thought leadership is a unique type of marketing, in that you’re not just trying to sell the values of a company or the quality of the product, but...
The Risks of Becoming a Thought Leader

The Risks of Becoming a Thought Leader

THOUGHT LEADER SHIP The Risks of Becoming a Thought Leader Ryan Velez, Expert Content Specialist at Powerful Writing 10/26/18 Anyone in business can tell you that there’s a constant cycle of risk management that’s going on. Every decision that you make not only...
Benefits of Thought Leadership

Benefits of Thought Leadership

THOUGHT LEADERSHIP Benefits of Thought leadership Ryan Velez, Expert Content Specialist at Powerful Writing 10/24/18 Thought leadership falls under marketing, but it’s very different than a lot of conventional marketing campaigns. For example, if you put in a web ad,...