Web traffic is an important part of keeping a business lucrative and growing your customer base, but it’s hard to get by in today’s competitive online market. Different businesses, brands and sites are all trying to ensure they outdo their competition. In order to keep up, you need to stay up to date with traffic generation strategies that work.
Search engine optimization (SEO) is a great way to generate traffic for your website. SEO marketing is the practice of using non-paid search engine results to gain exposure to your website and generate traffic. Utilizing SEO practices will benefit you and your business. However, if you’re not experienced in SEO practices it can be challenging to make sure things run smoothly from the start. That said, you can make SEO mistakes in your efforts to improve your website’s traffic. Let’s take a look at a few common errors business owners make and how to avoid them.
Forgetting to Optimize Your Website
It all starts with the usability of your site. The faster and easier your site is to navigate, the more Google’s search engine will favor it. Google PageSpeed Insights is a great way to check your website’s speed. It gives you a summary of improvements to make in order to increase the speed of any page on your site.
Alternatively, you could look into other solutions like optimizing larger images so that they take less time to load. You may also want to take a second look at your plugins. While plugins can bring an array of interesting features to your site, they also take up valuable loading time. Ensure your plugins are up to date or take the time to determine if you even need them at all. You can check out this post by Bernt Fuglseth for more ideas on how to make sure your website or blog will load faster.
Not Specifying Your Audience
The internet is vast. You’re more than likely aware of how easy it is for your content to get lost in the digital sea. Define your audience and optimize your business for a demographic that will respond positively to what you’re offering. Try to think about who your ideal customer would be. How old are they? What is their gender? What are their financial circumstances? Is your offer considered affordable or a necessity? These questions will lead you to the kind of audience that will respond best to your services.
It’s also important to optimize your business geographically. It’s everyone’s dream to be a global brand, but you have to start somewhere. If you’re based out of a certain geographical area it’s important to include region-specific keywords. List yourself on locally based websites like Yelp, Google Maps Platform and Trip Advisor. Make sure you have your contact information — including your business address and phone number — on your site.
Using the Wrong Keywords
Keywords are a crucial component of SEO. If you’re a smaller business, generic keywords can leave you buried beneath bigger companies on the search results page. For example, if you’re a yoga studio owner and “yoga studio” is the only term you’re using, you’re competing to pop up in search results along with every other studio in the world! If you want to use something like “yoga studio,” it’s important to use long-tail keywords. These descriptive, natural-language search phrases specify a search result and optimize site activity. So, ‘hot yoga studio Cleveland OH’ works much better. It specifies the kind of yoga that is practiced, and where this business can be found.
You’ll also want to make sure that the keywords you use don’t trick people into heading to your site. The point of SEO marketing is, after all, to convert people into customers. Make sure you use keywords that will attract people who have an interest in what you’re selling. Don’t add keywords just because they’re popular, make sure they are relevant.
Forgetting to Optimize for Mobile
As of June 2019, more than 81% of Americans own smartphones. Optimizing your website for mobile use is no longer an option. If you want to rank well in search engine results, making a mobile-friendly version of your website is a must. Google actually uses your website’s mobile version to rank where it’ll place in search results. This means that if your desktop site is amazing but your mobile site isn’t, you’re going to need some improvements.
Try using your website on your phone. Navigate through your pages. Is your site still easy to browse? If you want an answer straight from the horse’s mouth, Google has a free online platform that you can use to check whether or not your website’s mobile-friendly. If you’ve found that your website isn’t the best to use on a smartphone, don’t panic. There are plenty of ways to fix your site. A great digital marketing agency would be a good way to get started.
You Aren’t Putting Enough Work into Your Content
Your content is what sets you apart from all the other businesses in your niche. Creating content is important: it sets the tone for your brand and gives you the opportunity to add personal flair and authenticity to your business. It’s not enough to create a website blog and cram as many keywords into your articles as you can. You need to keep the attention of your viewers. The lower the quality of your content, the lower the chances that people will share or spend time on your website.
Be sure you write original content. Plagiarizing work from other websites isn’t just wrong, it also doesn’t help search engines bring your page up for viewing. Putting little effort into your content will unravel all the work that you’ve done to optimize your site.
Have you made any of these mistakes? That’s okay. Now you know, and you have the solutions to make your website the best it can be. If you don’t have the time to learn everything you can on your own, you can always talk to a digital marketing firm about ways to strengthen your business online.